Crawford Named VP of Strategic Marketing for the West Central Indiana Partnership

The Terre Haute Chamber of Commerce is pleased to announce that Jessica Crawford has been named Vice President of Strategic Marketing for the West Central Indiana Partnership. Crawford comes to the role with nearly a decade of marketing experience with a focus in digital marketing.

The West Central Indiana Partnership consists of five counties with over 180,000 residents: Clay, Parke, Sullivan, Vermillion and Vigo. Modeled after other successful regional partnerships in the state, the WCIP’s goal is to help move the region forward by creating an action-oriented network of individuals who advance opportunities together. The regional partnership is operated through the Terre Haute Chamber of Commerce.

The new VP of Strategic Marketing position will oversee and direct regional marketing under the WCIP and help align all other related brands. Crawford will be responsible for increasing brand awareness through the development and implementation of a cohesive marketing plan that encompasses all brands under the Terre Haute Chamber of Commerce. Additionally, she will work with partners throughout the region to adopt and implement branding strategies that are compatible with the larger regional vision.

“We are thrilled to welcome Jess as our new Vice President of Strategic Marketing. Her expertise will help to drive innovation and growth for our members and the West Central Indiana region,”  said Kristin Craig, President/CEO of the Terre Haute Chamber of Commerce. “Jess will bring fresh energy and strategic leadership to our marketing efforts, helping us to expand our reach and deepen our impact.”

Crawford lives in Terre Haute with her husband, Cam, and their daughter, Elizabeth. She enjoys reading and crafting in her spare time.